Uruguay: Did I kill it, drink of the Uruguayans?

Uruguay Maté

This article is part of a series of 4 articles on the importance of mate in the culture of its 4 main consuming countries: Argentina, Uruguay, Paraguay, and Brazil.

The Uruguay is often mentioned as THE mate country and mate as a Uruguayan drink.

And it all makes sense when you stroll through the streets of Montevideo. You encounter someone at every corner with a mate in hand and a thermos under their arm.

A few words about Uruguay

Uruguay is a (small) country in South America with nearly 3.4 million inhabitants. It is located between Argentina (to the west) and Brazil (to the north) and has its capital Montevideo.

Map of Uruguay

This country is often called the Switzerland of Latin America for its safety, democracy, low corruption rate, and high standard of living compared to the rest of the continent.

It is considered one of the most socially advanced countries in Latin America.

Flag of Uruguay

The history of mate in Uruguay

The ancient Guarani populations of Paraguay and northern Argentina caught the attention of Spanish colonizers with their habit of drinking mate. Initially, they banned its consumption before understanding what mate was, as well as its benefits.

But this ban was not successful. Indeed, mate quickly won the hearts of the indigenous populations of neighboring regions, including Uruguay.

For Uruguayans, mate retains the symbolic character it had for the Guaranis: drinking a mate is much more than sharing a drink. It is a daily shared ceremony that strengthens bonds of friendship and promotes exchanges.

The use of the thermos to prepare mate is an initiative of Uruguayan culture, which has allowed mate to be taken out of the house and shared everywhere, all the time. There is even an expression in Argentina for those who walk around with a thermos under their arm: "to have the Uruguayan style."

Uruguay style mate thermos

Recently, mate has often been associated with Uruguay in France and Europe. Indeed, Uruguayan footballers such as Edinson Cavani and Luis Suarez are frequently seen on the sidelines with a mate in hand.

Mate and Uruguay in numbers

  • Number of inhabitants in Uruguay: 3.4 million
  • Amount of mate consumed per year: 34,800 tons
  • Amount of mate consumed per person: 9 kg each year
  • Share of residents who consume mate: 87%
  • Mate production area: Uruguay does not produce mate!

All neighboring countries have their "mate day". In Uruguay, a law was proposed in 2011 to make October 12 of each year the "Dia del Mate Uruguayo".

Unsuccessful, because Uruguay currently does not have a dedicated day to celebrate its favorite drink. Except, perhaps, the national mate day of its big neighbor, Argentina, on November 30?

Uruguay is therefore the only one of the 4 main maté-consuming countries not to have a national day dedicated to it.

A surprising fact for the country in the world where the inhabitants are the largest consumers of maté!

But perhaps they do not need to celebrate their drink: they already honor it every day!

Maté production in Uruguay

Although Uruguay is the country with the highest per capita consumption of maté in the world, it does not produce maté!

If maté is culturally rooted in Uruguay, the country has always had to import the famous green leaves from its neighboring countries to meet the annual consumption of its inhabitants (9 kg per person!).

Yerba Maté Uruguay

Today, Uruguay imports nearly 50,000 tons of maté per year, making it the largest importer of maté in the world (far ahead of Syria and Chile).

The maté consumed in Uruguay comes mostly from Brazil.

Although maté is not produced in Uruguay, some projects aim to reintroduce maté trees in the region. The Ambá conservation project, launched in 2017, aims to protect an area of 2,000 hectares, within which maté trees have been planted.

How is maté consumed in Uruguay?

A true Uruguayan drink: the maté is really bitter

In Uruguay, maté is consumed traditionally: with a bombilla, in a calabash. The maté consumed in Uruguay is aged maté, a maté with a powerful taste, not really recommended for unaccustomed palates (at the risk of being unpleasantly surprised).

Specificities of the maté consumed in Uruguay

Each country has its own type of maté, with its specificities. Here are the main differences and characteristics of the maté found in Uruguay:

  • It does not contain stems; it consists solely of leaves and powder, which gives it a very pronounced taste.
  • It is aged for an average of 9 months, like its Argentine neighbor. Aging is a step in the production of maté that involves storing it under certain conditions to concentrate its flavor, somewhat like wine. Aging thus has the effect of giving a stronger taste to the maté, and can last up to 24 months.

Uruguay was the first country in the world to legalize the production and sale of cannabis, in 2013.

The market has not kept waiting, and one can find several blends of yerba maté and cannabis.

Yerba Maté Cannabis Uruguay

Most well-known mate brands in Uruguay

Even though it does not produce mate, Uruguay has some of the most well-known mate brands:

  • Canarias

Founded nearly 60 years ago, Canarias is the most well-known brand in Uruguay. The Canarias mate is produced by one of the largest manufacturers in Brazil.

Yerba Maté Canarias Uruguay

  • La Selva

La Selva is a Uruguayan mate brand specialized in medicinal herbs. Unfortunately, the company does not communicate about the origin of its mate.

Uruguay Maté La Selva

  • Sara

Sara is a slightly less known Uruguayan brand than the previous 2 brands. However, it is not new, as it was created in 1918. The Sara mate is produced in Brazil.

Uruguay Yerba Maté Sara

Mate Gourds

The gourds used in Uruguay are, like those from Argentina, often made from squashes.

Mate Gourd Uruguay

However, they are frequently crafted with leather and aluminum to make a model called "Torpedo."

Gourds

The gourds used in Uruguay are also very similar to those used in Argentina.

The "loro beak" gourd is nevertheless a typically Uruguayan model. It is distinguished by a significant curvature at the tip.

Loro Beak Gourd Uruguay


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